Founder Docs

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Founder Docs exists to help new and aspiring founders to start, build, and grow their startups. Here you'll find guides and insight to test your vision, start your business, hire your first team, and raise funds to make your dream a reality. While you wait, see a preview of our coming articles below.

We're looking forward to guiding you through your founder's journey!

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Starting a company

Going from idea to fully-fledged company can be daunting. This step-by-step guide will show you how.

How to understand your customer as a startup

Learn how to better understand what your prospective customers want by understanding who they are as complete people first.

Preparing to fundraise (and is fundraising the right choice for your startup?)

Fundraising isn't one-size-fits-all. Every founder's journey is different, and so is how they approach raising capital. This article lays out the basic considerations for raising venture capital for your startup, and how to know when and if you’re ready to make that move.