Marketing

In-house research functions can be critical for some startups, but they require careful management and integration with the company's overall strategy. Find out how to create a research organization that propels your startup forward.

Wondering how to build research into your startup? Find out when to invest in research, how to motivate researchers and the best ways to encourage collaboration so you can drive long-term innovation.

The keys to a successful research-driven startup are encouraging publishing, building a culture where scientists contribute to product development, and hiring team members who are passionate about pairing groundbreaking discoveries with practical solutions. Here’s how to lay that foundation.