San Francisco-based Human Interest (formerly known as Captain401) is a company that helps small- to medium-sized businesses quickly set up 401(k) plans for their employees. Many companies across the country are utilizing Human Interest to set up 401(k) plans for employees online.
Having a 401(k) plan as an incentive for recruiting and retention purposes has become increasingly essential for companies. Retirement benefits are the second most asked for employee benefit after healthcare. They’ve become even more important in recent years because the future of pensions and social security has been uncertain. Human Interest’s automated advising tool (provided by Human Interest Advisors) looks at the profile of each employee, asks them a few questions, and calculates their risk tolerance, age and goals. From there, they are given personalized recommendations of funds to invest in.
