Juvo’s plan to give prepaid service providers more insight to their customers and help those users build credit all starts with the phone. But it doesn’t end with the phone.
The California-based company, which just came out of stealth mode last fall, uses its Android and iOS apps to enable prepaid users to develop an “identity score"—a metric that includes traditional credit measurements but multiple other factors as well—in part by tracking user behavior. Customers can improve their scores by interacting with the app and sharing information, and service providers can use scorers to extend financial services or loans for data or other mobile offerings.